I was about to step out of the house until I heard the sad news in Channel NewsAsia — Lee Kuan Yew passed away. At first I couldn’t believe it so I snuck a peep into Google over my laptop. It was true.
One of Asia’s greatest leaders has gone, beaten by pneumonia.
Rest in Peace, Mr. Lee.
By the time I got to the office, I did some Google searching and noticed a small black ribbon for the Singapore based search engine. Google is quite known to be quirky in their branding for special events.
No surprise there then I thought of checking out the rest.
Of course given with what just happened, banners and loads of articles are to be expected on the websites out there. Meh. Typical tradition but very informative. Like the Singapore Government website:
Nanyang Technological University went for a whole, splash, front page for this.
Singpost, Singapore postal service, approached it in a minimalistic and yet to your face approach. Upon visiting their website, the whole page blacks out and there’s the message before it redirects to the website proper.
McDonald’s Singapore also did the same thing.
When I was drafting this post around 6PM, Starhub didn’t have anything on. Of course while I’m finalizing this post, I thought yeah let’s check. Well in fairness to them, they put up their own front page for this. Like Singpost, and McDonald’s, they opt for a minimalistic one.
What struck me the most though is even Qoo10, one of the well-known leading online market place, even changed their theme slightly after 12PM. From the striking red and blue, Qoo10 went for an all grayed out.
Sorry for trolling on such a sad event but having to work with IT, Marketing and design does give you some awareness. Makes me wonder though what do you formally call them as this is definitely not a holiday branding.